Branding
What is it?
Branding is essentially the impression or perception that individuals hold about your organization. Brand photography transcends mere aesthetics; it serves as a manifestation of your institution's values and convictions, communicated through colours, settings, and props. For many, photography and branding are viewed as intertwined elements.
In the realm of marketing, branding stands out as a powerful tool. Studies indicate that people have a stronger recollection of images compared to words. The human brain can process images in as little as 13 milliseconds.
Authenticity Matters:
In the realm of lifestyle branding, authenticity is key. You need to show yourself. What makes your business is the people, the real people behind the brand. Are you a formal corporate scary to approach company or are you a person, who is trying to make it in the world just like everyone else?
Establish Emotional Connections:
Creating the visuals of a successful story, such as a personal trainer with a client that has excellent form and muscular physic, even for an elderly man; It tells the viewer their story. We have a successful personal trainer who has demonstrated their knowledge, skill, and experience in a single photo.
Visual Appeal is Crucial:
Striking visual aesthetics play a pivotal role. When someone sees a stunning post on Instagram that stands out, they stop for a few seconds; this is your chance to grab a client. If you can get them to your website, you need to impress them again with more images that start to incite excitement, intrigue, or desire. Sometimes the thing stopping people from doing an activity is the lack of knowledge of what to expect, so show them.